About Us

About RAAD

Raad Electrical Industries stands as a trusted name in industrial electrical solutions, built on over four decades of experience in designing and manufacturing high-quality components for reliable electrical connections.

Our goal

800+ million

of total income

+1 million

customers every year

400+

employees worldwide

100%

founder owned

We are firm believers that life’s conveniences, joys, and kindness should be easily attainable. Hence, the quest for these should be swift, user-friendly, and delightful. At Woodmart, our commitment goes beyond selling home appliances, electronics, jewelry, or wine. We strive to streamline your search, ensuring you find precisely what you need effortlessly. Our aim is to eliminate the hassle of endless searches, allowing you to live a content and joyful life. Woodmart serves as a comprehensive solution, from the initiation to the culmination of your search, a genuine companion. We liberate our customers from unwelcome compromises, fulfill their desires, and empower them to dream without constraints. Through intelligent search mechanisms and sincere service, we’re actively enhancing our customers’ lives, one step at a time.

Confidence, Quality, Growth

Our approach is built around delivering trust, ensuring quality, and expanding global reach. At RAAD, customers are at the center of everything we do. With over 40 years of experience, we continuously work to strengthen reliability, improve product standards, and support our partners in building safe and efficient electrical systems.

Confidence

We empower our customers with confidence by delivering reliable electrical connection solutions they can depend on. This confidence is not just a message—it is the result of decades of engineering expertise, precise manufacturing, and a deep understanding of industrial needs. Our team is committed to helping clients choose the right components for their applications, ensuring long-term performance and safety.

Quality

Quality is the foundation of everything we produce. RAAD products are backed by internationally recognized certifications such as VDE, DEKRA (KEMA), and FTZU, ensuring compliance with global standards. From terminal blocks to cable ducts and DIN rails, every product is designed to perform in demanding environments, including hazardous and explosive conditions. This commitment to quality builds trust and strengthens our relationships with customers.

Growth

We believe in growing alongside our customers and partners. With a strong presence in the Middle East and an expanding global footprint supported by a wide network of representatives, RAAD continues to reach new markets. By actively supporting clients and responding to their evolving needs, we aim to create long-term partnerships and sustainable success for all stakeholders.